Society, Culture and Technology - Media, sex and fashion

Media and what's real

Industries are getting smarter all the time at putting images in front of consumers – sometimes we’re not even aware that they’re doing it.

Advertising, billboards, pop-ups on websites, music, even products placed carefully within movies. What this means is that we have more choices than ever before but we also need to be more analytical about what we’re seeing. We need to check to see if the claims measure up, if the situation is real – and not to take everything for what it seems.

Although there are laws governing how advertisers and marketers must behave, we should all be aware that not everything is what it seems. Models can be airbrushed so their skin will be perfect, their hair glossy, their breasts bigger, their legs longer…..

What is really important is that we all understand that little of what we see and hear is real.